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Contacts:
MillerCoors,
Laurie Leopold, 312-577-1758
Dan River Basin Association, Katherine Mull, 336-627-6270
Eden, NC
(September 9, 2009) – MillerCoors and the Dan River Basin Association are
joining forces this month in celebration of MillerCoors first annual Water
Stewardship Month. A group of employees from the MillerCoors Eden brewery
will volunteer their time to restore the river’s forest buffer at the new Island
Ford Landing at the Smith River Greenway.
As a leading brewer,
MillerCoors understands the importance of protecting and conserving our
nation’s water supply, as well as investing in its local brewery communities.
On Saturday, September 12, a team of nearly 50 employee volunteers will be
on-site to plant trees along the walkway to the river to help control erosion
and protect the river from runoff.
What: MillerCoors Volunteers
for Restoration of Island Ford Greenway
at Smith River Access Point
When: Saturday,
September 12, 2009, 8:30 a.m. to 11:30 a.m.
Where: Entrance
to Smith River Greenway on W. Meadow Road, across
bridge from traffic circle near Spray Cotton Mills. From
NC14 (N. Van Buren Rd.),
the site is on the left just before the river.
Who:
A team of 50+ Eden
brewery employees
On-site
contact: Drew Lucas – (336) 932-2012
This September
during Water Stewardship Month, MillerCoors is placing special emphasis on its
local water resources. The Eden
brewery has a long history with the Dan River Basin Association, as one of
the original supporters of the organization. In the past years, the brewery
has partnered with the Association on water quality projects and heritage preservation.
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About The Dan
River Basin Association
The
Dan River Basin Association preserves and promotes the natural and
cultural resources of the Dan River
Basin through stewardship, recreation and
education. It envisions an economically vibrant bi-state community with a
regional identity, where people enjoy easy access to healthy rivers, parks,
trails and heritage attractions. The
Association works to: preserve the river corridor with a series of municipal,
county, and state parks and trails; increase public access to rivers; build
constituency for the rivers and outdoor recreation through monthly outings;
protect water quality by instituting stream monitoring across the Basin;
promote regional nature and heritage tourism; and bridge boundaries to create
a bi-state borderland community.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing
heritage, MillerCoors continues the commitment of its founders to brew the
highest quality beers. MillerCoors is the second largest beer company
in America, capturing
nearly 30 percent of U.S.
beer sales. Led by two of the best-selling beers in the industry,
MillerCoors has a broad portfolio of highly complementary brands across every
major industry segment. Miller Lite is the
great tasting beer that established the American light beer category in 1975,
and Coors Light is the brand that introduced consumers to refreshment as cold
as the Rockies. MillerCoors brews
full-calorie beers Coors Banquet and Miller Genuine Draft; and
economy brands Miller High Life and Keystone Light. The company also
imports Peroni, Pilsner Urquell
and Molson Canadian and offers innovative products such as Miller Chill and Sparks.
MillerCoors features craft brews from the Jacob Leinenkugel
Company, Blue Moon Brewing Company and the Blitz-Weinhard
Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s
craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s
10th Street
Brewery in Milwaukee and the Blue Moon Brewing
Company at Coors Field in Denver.
MillerCoors vision is to become the best beer company in America by driving profitable
industry growth. MillerCoors insists on building its brands the right
way through brewing quality, responsible marketing and environmental and
community impact. MillerCoors is a joint venture of SABMiller plc and
Molson Coors Brewing Company.
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